The Built to Rise Tour follows a symbolic path across America that reflects the blood cancer journey—from diagnosis and hope to survivorship and milestones worth celebrating.
Each major stop highlights a different chapter of that journey while creating opportunities to connect communities through storytelling, advocacy, fundraising, and shared experiences.
From Coast to Coast.
Stories Shared.
Communities Connected.
Impact Felt.
Stopping in major markets and small towns along the way, Community activations are designed to raise awareness, engage supporters, and generate meaningful support for mission partners.
Beginning at the iconic Golden Gate Bridge, the major market activations will partner with local organizations to create signature fundraising opportunities.
San Francisco, CA
Lake Tahoe, CA/NV
Salt Lake City, UT
Denver, CO
Kansas City, MO
St Louis, MO
Louisville, KY
Yorktown, VA
Richmond, VA
Every city and town along the route also creates opportunities to engage communities, celebrate inspiring stories, and generate impact for those serving the blood cancer community.
After completing the cross-country journey at the end of the Trans America Route, the journey will continue back up the Capital Trail from Yorktown on the final day to finish in Richmond, VA. At VCU Medical Center, home of the Massey Comprehensive Cancer Center.
Driving Impact Along the Journey
Mission Engagement
Healthcare partner events
Care team recognition
Mission partner experiences
Stem cell donor registration
Supporting awareness, donor engagement, and institutional partnerships.
Storytelling & Advocacy
Headliner spotlights
Patient and caregiver stories
Research and innovation highlights
Media and speaking opportunities
Supporting awareness, advocacy, and donor inspiration
Community Fundraising
Guilty Pleasures Acoustic Show
Sponsor appreciation events
Mission-focused gatherings
Supporter meet-and-greets
Supporting fundraising, community engagement, and donor stewardship
The route defines the path.
The stories define the journey.
Stories move people.
People move the world.
Learn More About the Built to Rise Tour
