BUILT TO RISE FRAMEWORK
MISSION
Commit to a Path Forward
Rise Rock Ride supports the mission of Blood Cancer United —
funding lifesaving research and helping families facing blood cancer.
Mission Begins With What Matter Most
Every Lantern Tells a Story
Lanterns have become a quiet symbol in the blood cancer community.
Each lantern represents a life touched by cancer — a patient, survivor, a caregiver, or a family navigating the uncertainty of diagnosis and treatment.
Through Rise Rock Ride, we support the mission of Blood Cancer United, helping fund lifesaving research and provide support for families facing blood cancer.
The need doesn’t stop with one story
Blood cancer impacts thousands of individuals and families every year.
Blood Cancer United is focused on advancing treatment and supporting patients and families affected by blood cancer.
Built to Rise Blood Cancer Foundation exists to help amplify this mission.
To raise awareness.
To generate support
And to bring more people into the fight against blood cancer.
This is why Rise Rock Ride supports the mission of Blood Cancer United — funding lifesaving research and providing support for families navigating diagnosis, treatment, and recovery.
This is the organization behind the impact.
About Blood Cancer United
Blood Cancer United is focused on advancing treatment and supporting patients and families affected by blood cancer.
Through research funding, patient financial assistance, education, and advocacy, the organization works to improve outcomes and expand access to care.
Their impact spans from accelerating new therapies to providing direct support for those navigating diagnosis, treatment, and recovery.
Mission Begins When Meaning Turns Outward
Recognizing what matters is powerful.
Acting on it is what turns meaning into mission.
Our mission is supporting the work of Blood Cancer United.
Where the Mission Takes Shape
Meaning often begins with something personal.
But when that meaning expands beyond our own story — when it becomes an opportunity to support others facing similar battles — it becomes something more.
It becomes a mission.
Blood cancers impact hundreds of thousands of families every year.
Mission in the Built to Rise Framework
Mission turns meaning into action by choosing a path forward and committing to pursue it.
Recognize what matters
Meaning reveals what matters most.
Mission begins when we choose to act on that clarity.
Make a plan
A mission requires direction.
For Rise. Rock. Ride, that direction is raising awareness and financial support for Blood Cancer United.
Who or what we show up for
A mission only moves forward when commitment replaces intention.
Supporting families facing blood cancer requires more than good intentions — it requires showing up, taking action, and continuing the work over time.
Meaning – Mission – Mindset – Momentum
NEXT: MOVING THE MISSION FORWARD
The mission doesn’t move forward on its own.
It builds through the people who choose to be part of it.